I've seen some pretty awful Party Political Broadcasts in my time, not least from my own Party - does anyone remember Rosie Barnes and her rabbit?
The video below is a bit of a masterclass in how it's done - the last bit from the Obama 30 minute ad last night went live to his speech at a rally in Florida.
I'm still not entirely convinced on the substance of what he'll do, but he knows how to inspire, engage and empower - and how good was it that he asked people to go and knock on doors for him?
Anyway, enjoy.
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