There are times when advertising and opportunism are completely inappropriate. In matters relating to someone's death, for example.
A series of tweets from Sky Sunrise presenter and all round cheeky chappie presenter type Eamonn Holmes showed brash insensitivity in the face of a tragedy. It really wasn't the time to go advertising:
I mean, for heavens' sake, it's a tv news channel. Of course it would be covering this tragic event. That did not need saying.
And he didn't react too well to criticism, either, when someone took him to task for it:
But, the thing is, if it was just a public service announcement, why then did he feel the need to have a go at the rival BBC?
That's just too much. I'm sorry, but there are some times when such blatant one-upmanship is completely out of order and I think Eamonn should apologise. He's rightly one of our most loved tv presenters and I've followed his career since the Open Air days in the 80s. I like the man and his cosy style, but he didn't do himself any favours tonight and I'm really disappointed in him.
As if that weren't enough, the way Sky News and the Sun have covered the Norway crisis - with Kay Burley wondering what language people in Norway speak and the Sun deciding it was another 9/11 with the inference that Islamic extremists were responsible - has been absolutely appalling.
The suspect in the Norwegian atrocity had links to right wing groups. The whole right wing press in this country, while obviously distancing themselves from the odious extreme right might want to take a look at the way they report things. To say the least, they don't always portray those on benefits, or foreign nationals seeking to live in the UK in the best possible light.
The last few days has shown that elements of the Murdoch empire haven't found any scruples, despite their protestations to the contrary.