The Tories have put out a new campaign video featuring a very cute baby with the comments that the baby has "his dad's nose, mum's eyes and Gordon Brown's debt."
The shot then moves to the baby being given what is clearly a bottle of formula.
Are we not supposed to be challenging the idea that bottlefeeding is the norm and encouraging and supporting breastfeeding?
All the evidence points to human milk being far superior than anything you could ever manufacture.
I'm not suggesting that the Tories should necessarily have shown the baby breastfeeding, although it would be good to have a society where even Daily Mail readers felt comfortable with that image - just that they send the wrong message by being seen to promote formula feeding.